This global brand has a broad ecosystem of AIoT ecosystem of AIoT products and solutions
MCRthe first national capital wholesaler of new technologies and IT, announces a new strategic distribution agreement for Spain and Portugal with TECNO , a global brand of reference in technological innovation with a wide ecosystem of AIoT products.
TECNO, an innovative AI-powered technology brand, is committed to transforming the digital experience for those who aspire to the latest generation of technology and expertise. Currently operating in more than 70 countries worldwide, TECNO offers a wide range of products designed for different audiences, whose exceptional performance has been widely recognized by prestigious industry awards, such as the TECNO MEGA MINI Gaming G1, which received accolades at the GLOMO Awards MWC 2025 and the Global Product Technology Innovation Gold Award at IFA 2024. In addition, TECNO Pocket Go was included among the best inventions of the year 2024 by TIME magazine.
Under this partnership, TECNO's AIoT products, including the MEGABOOK K16S and K15S notebooks, the MEGA MINI Gaming G1 (the world's smallest liquid-cooled mini-PC), as well as TECNO's upcoming AI Glass Series and Smart Watch, will be officially launched in Madrid, Barcelona and other cities in Spain through MCR's extensive distribution channels.
"We are very pleased to welcome TECNO to our portfolio. TECNO is a strong international growth brand, with a value proposition that combines cutting-edge technology, contemporary design and a clear commitment to accessibility for global markets. We are confident that TECNO's product range fits perfectly with our mission to offer the channel innovative and competitive solutions that respond to the changing demands of today's market," says Pedro Quiroga, CEO of MCR.
Jack Guo, General Manager of TECNO said, "This partnership represents a significant milestone for TECNO as we strengthen our presence in Spain. Leveraging MCR's established distribution network, we are confident that our brand will resonate more deeply with Spanish consumers. Together, we will deliver innovative products with higher performance, better value for money and an exceptional and enhanced digital technology experience for Spanish and European users."
Looking ahead, TECNO is committed to rapidly expanding its presence throughout Europe and hopes to bring its innovative technologies to more consumers through close collaboration with MCR.
State-of-the-art technology
With a presence in more than 70 markets across five continents, TECNO has built a solid reputation as a driver of digital transformation in emerging markets, based on its motto "Stop At Nothing", which reflects its commitment to inspire users to reach their best selves through technology.
Founded in 2006, it is one of the flagship brands of Transsion Holdings. In 2023, Transsion achieved a turnover of $8.68 billion and a net profit of $734 million. That same year, the company ranked among the top five smartphone manufacturers worldwide, with a 9% market share and 22.7 million units sold in the second quarter, positioning Transsion in 2024 as the fourth largest smartphone manufacturer globally.
TECNO has focused on offering innovative and affordable devices for emerging markets. Among its product highlights, in addition to its K, T and S series notebooks, are the Camon, Spark and Phantom smartphone series, which combine sleek design with advanced features such as high-resolution cameras and fast-charging capabilities. In 2023, TECNO launched the world's first 260-watt fast charging system, capable of charging a device to 25% in just 60 seconds and 100% in approximately 7.5 minutes.
